Laying the groundwork for successful carrier management

It can be easy to overlook the need for a formal, thoughtfully structured carrier management program. As your business and carrier network grows, you’ll need carrier processes and tools in place. Without them, you could expose your network to costly inefficiencies and subpar service that can do serious damage to both you and your carriers’ brands.

Freightview allows you to easily manage your entire carrier network in one spot. You can quickly compare your rates for all your carriers, access all bills of lading and tracking details, and analyze your freight spend. By maximizing your visibility to your network, you can cut costs and improve service levels.

But what else can you do to successfully manage your carrier network?

1. Select the right carriers based on more than the basis of freight rates.

Selecting carriers based on rates alone could leave you vulnerable to service failures. Consider other variables like service track records, expertise, technology, on demand fleets, etc.

2. Make sure that prospective carriers understand which elements of a service contract you regard as high-priority.

Although these discussions can take place at any time, ideally they should start at the request for proposal (RFP) stage. At this point, you can delineate your network and distribution strategy, and start comparing respective networks to ensure that there is close alignment. Give carriers the opportunity to realign their cost structures and operations where necessary; you are aiming to establish partnerships that are much deeper than unremitting, rate-based plays.

3. Create carrier alignment beyond transportation operations.

Each of your internal functions, including finance, marketing, and sales needs to be on board with your carrier selection strategy. Every one of these functions ultimately impacts relationships with carriers. Giving your finance, sales, customer service, or marketing teams access to your Freightview account can help keep them in the loop on your shipping process—from understanding freight spend to tracking shipments for customers.

4. Seek to create a transparent relationship with carriers.

You and the carrier must have a deep understanding of each other’s operations and strategic goals. Always account for items like carrier alignment, the ins and outs of your service contract, and service issues so you and your carriers are on the same page.

This is why Freightview is so much more than just a quoting, booking, or tracking tool—it’s a dashboard where you can have radical visibility to your entire carrier network, allowing you to manage everything from big-picture metrics to shipment-by-shipment costs. At the same time, you can always share your data from Freightview with your carriers so they always know where their rates come in compared to the rest of your network.

With Freightview, you and your carriers can establish a new level of transparency in your relationship, so everyone wins. Try out Freightview for free today to see how we can revolutionize how you manage your carrier network.